https://www.mishellemenzies.com/work daily 0.75 2020-02-04 https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1580840365364-1NYXTLL8OXV290NC64CA/Save-Cover+Copy.png Work https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1580846927901-YPRXB53RB5L6UXEQ6F75/Save-Cover+Copy+2.png Work - Problem Current website was not responsive and did not test well with users, especially on mobile. The rise in similar 'deal' apps reduced market share. https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1499631815481-58LMUPJSATL0RPEEDR5Z/Face_2.jpg Work https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1502313251281-39U3PZ7PI134TZ9F8P5Z/fitz-mainimage.jpg Work https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1578686400221-2YEHS0MRK8PVQGSSLFNH/THESTAR-Cover.png Work https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1580165142221-8908T3LDG0NX9K5RN972/Save-Cover.png Work - Save.ca In recent years, coupons and flyers have become digitized 
and readily available online and in apps. Save.ca is a 
Canadian digital coupon and flyer distribution service that was struggling to keep its market share and value. I was part of team tasked to redesign the website into 
a mobile and user friendly experience. https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1578683551181-Q8E7EC7BR4H4VXGR1W2I/PR-IMG-1.png Work - Pro Referral App Home Depot saw an opportunity when they noticed customers asking Sales Associates for Contractor referrals. I was part of the team that launched an app that connects customers to their local contractors. https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1578684690975-HT9ADBC7CZS8US0AUJML/ESR-Cover.png Work - Eat.Sleep.Ride Eat Sleep Ride is a motorcycle app that creates a 
community for riders to track, share and explore routes together. A redesign was set to release by summer and the team needed design support to ensure deadlines were met. My role was to take over the outstanding UX and UI design. https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1578685087891-X9MDT42EHH9OWF7WTZ3K/CIBC-Cover.png Work - Estate Tracker When a loved one passes away, it can be an overwhelming experience for the Executor. CIBC wanted to launch an ‘Estate Tracker’ to help ease the transition during this difficult time. I was brought on during the design phase to create 
a high-fidelity prototype. https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1580234922720-OGBLGC68T3GTUGYBYOCY/CLERES-3-INSTA-AD-FEED.gif Work https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1578685387083-SGEUR6IJXC4T4LV3MZUF/STARTOUCH-Cover.png Work - Toronto Star Touch The Toronto Star introduced an interactive news app for tablets called ‘Star Touch’. It was a heavily designed, award-winning product that stayed on the market for 3 years. As Lead Designer, I transformed print stories into 
interactive and engaging experiences. https://www.mishellemenzies.com/save daily 0.75 2020-03-09 https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1580861030255-2C57R0D7ONKO6G2H4HJ9/Save-Cover+Copy+2.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583526542688-8XMS7W7MTF1SKN78FR7F/Save-mobile-coupons.gif Save.ca Checkout Flow Before: Confusing and poor information architecture https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1582834031551-O6YLRDEK6I6C9E42BVG9/ezgif.com-crop.gif Save.ca Checkout Flow After: Visibility of coupon types, and simple 2-click order. https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583166621864-3MTIN8J10VFU9DWI5BFE/Wireframes_addtolist.png Save.ca Browsing Flyers Flow: We discovered it wasn’t just the Flyer Preview page that was testing poorly, it was the overall experience. To solve this, we leveraged well-established e-com UX patterns to ease the learning curve for users. https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583166686498-VRPD7OJ6ZP4U2C3ZDAYK/Wireframes_couponcheckout.png Save.ca Coupon Redemption Flow: By far our biggest challenge was trying to integrate two types of coupon experiences (mail and print at home) into one. A lot of testing, revising and UX copy writing was put into this flow. https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583173335692-6JUAAQ3BL5YK4XUHJITV/TextStyles.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583176503365-KDTEG85MEHSMTJ0PXMX5/Colours-image.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583169948733-C0UN7ELB5I4ZQF7HR0MX/Flyers-Desktop-medium.png Save.ca Desktop | 12 column | 40px margin | 24px gutter | Max width 1100px https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583169822833-KSQYXDDIR4KHJGO2C5XK/Flyers-375-middle.png Save.ca Mobile | 4 column | 16px margin | 16px gutter https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583169881206-6Q7097V4UY6OOQLUWKNE/Flyers-tablet-medium.png Save.ca Tablet | 4 column | 24 margin | 16px gutter https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583180735521-Q6J3BCEOEQ5H4YDEB6H8/Elements.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583717502838-YHCPY8OA5RI95IQTEEAI/Colours-list.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583174906422-0SDRMCDLD6127LK6MEYJ/Icons.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583192793138-RTOKZ75461ATOBZMMIBI/desktop-landing.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583192761776-7H0207CLD4FS5CM79XIM/desktop-flyer.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583192760317-7Q4JL5AF8RVZMWDMGBNJ/desktop-product.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583193643495-3CXLXNGPMZE5UCTACNIY/desktop-list.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583193645184-OOO1DTL1E2PVLUDYS290/desktop-coupons.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583193644721-ROU9DQZ157JLBCW22985/desktop-mail.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583193643732-ZRTKV3PFRS8Y1ZMW2H63/desktop-success.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583190771545-OVIN86Y4N84RSEI1YCOD/Desktop-Redesign.gif Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583188766948-XQLMPSJ2JHRP7V9XPO23/Mobile-navigation.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583188766704-KXKRDP6OM0GB3LY59HK6/mobile-misc.png Save.ca https://images.squarespace-cdn.com/content/v1/5435d7d0e4b08f5d79decdcf/1583188763603-DLBDGD4948VTAJC4XXF8/mobile-list.png Save.ca 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