The Fitzhugh is a weekly newspaper distributed throughout Jasper, Hinton and Valemount. Its brand was strong and recognizable throughout the community, however it was outdated and needed to entice new advertisers. We wanted to appear modern but still have a traditional, community newspaper tone.
By using large headlines, clean typefaces and white space, we created balance and flow throughout the paper. This in turn helped draw attention to the advertising and emphasis on the lead stories. The end result was a well branded and respected presence throughout the community and with advertisers.